Chain stores, chain store location strategy is the constituent elements of enterprises, therefore, set up shop is the only way for chain enterprises to expand. But due to the stores is plant industry, site quality has important influence on the future sales, therefore, choose good store, grab good point, is the foundation of chain enterprises to develop. Especially, under the competitive situation, how to set up shop by strategy, establish with stores in the short term, preemption chain, is the place of chain operators will compete.

1. Open a shop when a chain to carry out the initial alone, due to difficult, tube pin high fees, recoverable constructions, on the one hand, test stores operate smoothly, on the other hand, test the local market to store configuration and the acceptance of the products. In general, the stage set up shop for the first two years of strategy.

2. Collective shop chains have set up shop in every important location, and profile enough, consumers accept degree is high, can be in accordance with the sequence in the national cities adopt the same city have 3-5 home the opening at the same time. At this stage to open a shop in the second year or third year of the use of strategy.

 In a publication plan, each city should be based on consumption or consumption population, to estimate the market appetite for quantity, and accurate forecasts can open a shop. When every city and town after a basic shop number, when the cloth can be set for the strategy of the business.